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Our Story: The Enixta Journey

Enixta was founded in the year 2014 by Giri Devanathan, with the idea of reducing the time taken by people when researching a product that they wanted to purchase online. He also conceptualized Buysmaart, a B2C portal for consumers to make purchasing decisions.

The vision of Buysmaart is to help people choose smartly from the wide range of products available and not just buy!! The Alpha version of the website was launched in Feb 2015, followed by a May launch in the same year for customers. The website is currently available for Indian and US markets.

Enixta also leverages the technologies built for Buysmaart, service Brands and eCommerce companies. Enixta currently offers its services to marquee Indian clients and is working to scale it globally.

Our Team
Giri Devanathan
Founder and CEO

Giri Devanathan has 26 years of experience in IT, in both India and the US. He has a strong track record of building innovative products from scratch. He also has extensive experience in managing large teams across continents. He previously worked with PayPal, Nokia, Yahoo!, and eBay before venturing into his own startup called Enixta., where he built a couple of award-winning suites of products for eCommerce and brands leveraging customer voice to extract actionable insights using AI and ML.

Mohan Krishnan

Mohan Krishnan is a consumer behavior specialist, and marketing and data science professional with 25 years of insights and consulting experience in Kantar, WPP Plc. He has 15 years of academic experience as a visiting faculty at IIT Bombay, IIFT Delhi, and CMEE, IIM Lucknow. He is also a mentor, advisor, and board member of a few tech startups and accelerators.
Linkedin - https://www.linkedin.com/in/mohan-krishnan-a21819/

Vasudeva Varma

Vasudeva Varma is a Professor and the Dean (Research) at IIIT Hyderabad. He is passionate about social media analysis, text understanding, information extraction, and start-ups. He is the IIIT Hyderabad Foundation CEO, which runs one of the largest technology incubators in India. He has been helping several start-ups for the last two decades. He has published a book on Software Architecture (Pearson Education) and more than two hundred technical papers in journals and conferences. He was a visiting professor/researcher at UPV, Valencia (Spain), UBO, Bretagne (France) and Language Technologies Institute, CMU, Pittsburgh (USA), University of Aegean (Greece). He worked in New York and the Bay area, mostly with start-ups before joining IIIT Hyderabad in 2002. For more details, http://www.iiit.ac.in/~vv
Linkedin - https://www.linkedin.com/in/vasuvarma/

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